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Allows you to do the things you love longer, and recover more quickly.



Our goal with Dialed in is to provide a premium therapeutic cream that everyone can benefit from. Dialed in was developed by World and National track cycling champion, Kirk Whiteman. Kirk has been training, racing and coaching for over 30 years and is always on a mission to find the best products for optimal performance.

Turns out, he had to create one! 

Kirk always had problems with cramping - debilitating cramps, wake-up-in-the-middle-of-the-night-yelling leg cramps! The pain lingered, sometimes for days afterward and it effected his confidence. He worried, would he cramp during a race?  The psychological effects were a challenge because it made racing an uncertain gamble.

However, despite adversity, in 1997, Kirk won his first Masters World Championship title. He was the first African-American to win a World Championship since Major Marshall Taylor 100 years before. Kirk went on to set a world record and win the championship title again the following year. In 2000, he captained a blind tandem bicycle at the Paralympic Games in Sydney, Australia. 


Product simplicity and quality are essential for athletes who push their bodies to the edge. It's important for all movers that the products they use have natural, expertly-formulated ingredients, treat pain at the source, and limit worry about performing the multitude of activities they engage in daily!  

Make Dialed in an essential part of your physical health regimen.

Are you DIALED[IN]?

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